“R.O.O.T.S.” is the second studio album produced by American hip-hop star, Flo Rida. If you don’t know Flo Rida, you might be living on another planet as he spawned massive hit singles such as “Low”, “Elevator” and “In the Ayer”. Now he’s back into the spotlight for another chase to the elusive #1 spots in different charts around the world. His first single off the album “Right Round” has proven its worth as it went #1 around the four corners of the world, US, UK, Australia etc. At first listen, the album was like okay it was good but when you find the meaning of the “R.O.O.T.S.” it’s pretty much summed up onto the title track which is quite disappointing to say the least.
Flo Rida’s impenetrable rapping skills blended with awesome beats, heart thumping basses and outstanding collaboration with other artists proves Flo Rida as a hit maker. Radio-friendly anthems, danceable and very much popular music, Flo Rida breaks the boundaries into Hip-Hop fused with Pop music. It’s a good thing but let’s say, we’re getting too much of him aren’t we?
Looking at the album cover, you’ll probably think “ohh, this is going to be a little bit more personal from Flo…” but then, the more personal side of Flo Rida isn’t delivered 100% in the album. Although there were sure cuts that showed Flo Rida’s struggles as a Hip-Hop artist, the album is still filled with the usual themes of Hip Hop albums, money, fame and surprisingly a little less sex than what we usually hear. It’s actually one of the few hip hop albums to not induce more swear words into their rapping portions. It’s very proportionate in all terms but it definitely lack the “oomph” factor that many of outstanding hip-hop artists have delivered in the past that really showed more artistry and told stories into their music such as T.I., Kanye etc.
Let’s work on the tracks here. The opener, “Finally Here” is somehow a little bit boring because it’s practically about him ranting that he’s here to show some swagger or something not quite resentful. Amazing collaborations such as “Jump”, with Nelly Furtado is somehow pleasing, it’s upbeat but yet the lyrics are appalling having no sense at all (well, it’s all about Jumping in a party hello?). “Be On You”, a track with Ne-Yo is another classic “Ne-Yoish” type of song. It’s actually a single potential with a very classic R&B feel. “Available”, which features Akon is a song about being single and ready to mingle and i’m really surprised that it is a song that Lady GaGa would sing with all of the “Just Dance”, “Poker Face”- like synths wobbling around the entire track. “Sugar”, which features Wynter Gordon is a classic hip-hop/dance anthem. It’s swagger is utterly all over the place with Flo Rida’s expertise in giving old anthems a twist by intricately blending it to have a little bit of modern feel suited for his album.
Despite all of those “swagger”, Flo Rida’s second instalment is quite a bit pragmatic in terms of giving the album a commercial feel with all of those beats, basses and danceable anthems jam packed in the album but it is indeed bland in terms of artistry. Flo Rida gave us a more danceable album than “Mail on Sunday” but it lacks the showcase of what he has to offer more and being a little bit more personal in terms of his lyrical compositions. As we use to say, “It’s good, but it’s really not good enough”.
RELEASE DATE: March 31, 2009 (USA), April 3, 2009 (AU)
STAND-OUT TRACKS: “Be On You”, “Right Round”, “Available”